AI SEO for B2B Brands: when your expertise becomes visible where your customers really search
The problem no one yet dares to name
Your SEO works.
Your pages rank, your keywords hold, your traffic is maintained.
But your prospects don’t search like they used to.
They no longer type their questions. They ask them.
At ChatGPT to understand a market.
Perplexity to compare solutions.
To Claude for fine-tuning a strategy.
And in these conversations – the ones where decisions are made – your brand is often absent.
Meanwhile, your competitors are quoted, recommended and validated.
Not because they’re better, but because they’ve understood before you that AI SEO isn’t an extension of classic SEO.
AI SEO refers to all the techniques that make a brand visible and credible in the responses generated by artificial intelligence models.
It’s a new field of visibility.
With its own rules, its own signals and a new performance indicator: the quotation.
At Koanthicwe’re keeping a close eye on this change.
We analyze what causes a brand to be mentioned, quoted or integrated into the reasoning of AIs.
Our approach is based on clarity, consistency and precision: the three pillars that models recognize as markers of reliability.
What is AI SEO (and why it’s not “SEO for ChatGPT”)
A difference in logic | AI SEO for B2B Brands
Classic SEO optimizes for ranking algorithms: PageRank, authority, user experience.
SEO AI optimizes for language models: GPT-4, Claude, Gemini, Perplexity.
Search engines rank pages.
AI models synthesize answers.
And their aim is not to choose the best link, but to formulate the best explanation.
So..:
- On Google, you’re looking for clicks.
- In AI, you’re looking for a mention.
- On Google, you target keywords.
- In AIs, you target questions and contexts of use.
- On Google, traffic comes to you.
- In AIs, opinions are formed even before the visit.
Key definition: AI SEO involves structuring a brand’s knowledge so that it is understood, recognized and cited by conversational models.
The three territories of AI SEO for B2B Brands
AI SEO is expressed in three distinct environments:
1. Answer Engines
Perplexity, You.comBing Chat.
These tools generate summaries with verifiable citations.
They look like engines, but act like analysts.
The goal: to be a primary source.
2. LLMs in conversation
ChatGPT, Claude, Gemini.
These models don’t always quote, but integrate what they perceive as dominant.
The objective: to feed their corpus with your expertise.
3. Google AI Overviews
Google now displays AI answers above the classic results.
Here, it’s no longer a question of being clicked, but of being included in the synthesis.
A comprehensive AI SEO strategy addresses these three territories in a coordinated way.
Five signals that your B2B brand needs AI SEO
1. Your decision-makers already use AI for information purposes
Marketing directors, CTOs and product managers use ChatGPT or Perplexity to explore the market.
They’re no longer looking for “best solution X for Y”.
They ask: “Compare the leaders of X for context Y”.
If your brand doesn’t appear in these comparisons, it’s out of the conversation before it starts.
2. Your organic traffic has plateaued
Your SEO is doing well, but growth is slowing down.
It’s normal: over 45% of web searches in 2025 will be click-free.
The user gets his answer directly in an AI synthesis.
SEO IA makes you visible in this new click-free space.
3. Your competitors are mentioned, not you
Ask ChatGPT: “Who are the key players in [your sector]?”.
If your competitors appear and you don’t, their AI footprint is stronger.
4. Your content is rich, but poorly read by AIs
AI models read your content differently from humans.
They look for short sentences, clear data and logical structures.
SEO AI reformulates your content to facilitate semantic interpretation without losing depth.
5. You want to influence before active search
AI SEO captures exploratory demand – that which precedes conscious search.
This is where preferences and shortlists are formed.
What our customers get in practice | AI SEO for B2B Brands
1. IA visibility audit
We analyze:
- Queries where your competitors are cited but you are not.
- Content gaps that explain your absence.
- High-value opportunities (comparisons, top lists).
- Your share of voice IA in your territories.
The result: a clear diagnosis of your conversational visibility.
2. Content strategy for AI models
We restructure your content to make it :
- citable: verifiable data, clear formulations ;
- contextualized: direct answers to real questions ;
- reliable: based on recognized sources.
These adjustments increase your chances of being cited by AIs without harming your traditional SEO.
AI models favor content from sites perceived as reliable.
We identify the right channels to place your knowledge: specialized media, publications, sector studies.
4. Ongoing monitoring and adjustments
AI visibility is evolving fast.
We monitor citations, new trends and competitive movements to keep your presence up-to-date.
5. Seamless integration with your existing SEO
AI SEO complements classic SEO.
We align the two for global, unified, measurable visibility.
The benefits of AI SEO for B2B brands
1. Pre-conference visibility
AI SEO makes you visible during the discovery phase, before active search.
Prospects remember your brand even before they visit your site.
2. Lower acquisition costs
Being quoted by an AI amounts to a third-party recommendation.
Prospects arrive already convinced of your relevance.
3. Competitive protection
AIs reinforce dominant sources.
Investing early protects you from a gradual erosion of visibility.
4. Amplifying leadership
Your expertise becomes a benchmark.
AI models value brands that publish structured, reliable content.
Why Koanthic | AI SEO for B2B Brands
Targeted expertise | SEO IA for B2B Brands
AI SEO requires an understanding of language patterns and their trust signals.
At Koanthic, we’ve developed a pragmatic, agile approach to respond to this new logic.
Operational results | AI SEO for B2B Brands
We deliver optimized content, validated integrations and concrete follow-up.
The goal: to make your knowledge a source that AIs will remember.
A tailor-made method | SEO IA for B2B Brands
Every B2B brand has its own constraints.
We tailor our support to your sector, your audience and your brand tone.
FAQ | AI SEO for B2B Brands
Is AI SEO replacing classic SEO?
No.
SEO AI completes the picture.
It captures the visibility lost in no-click searches.
How long before the first effects?
The first signals generally appear between 8 and 12 weeks:
- Increase in AI citations.
- Brand searches on the rise.
- Growing IA share of voice.
Can it be piloted internally?
Yes, but it requires :
- Specific AI analysis tools.
- Structured production capacity for the machine.
- An understanding of corpora and authority signals.
Outsourcing is often faster and more efficient.
Take action | AI SEO for B2B Brands
Would you like to know if your brand is already visible in the AIs?
Measure it.
IA Visibility Audit
We analyze 10 to 15 questions your prospects ask AIs, compare your mentions with those of your competitors, and identify three immediate opportunities.
Conclusion: the era of AI SEO is here
AI SEO is not a trend.
It’s a lasting transformation in the way your prospects get information.
The brands mentioned are getting ahead of the game.
The others are slowly disappearing from the radar.
At Koanthic, we help companies become visible where decisions start: in intelligent answers.
Because in the age of AI, it’s no longer enough to be found – you have to be chosen.
We share principles, strategies and best practices.
We protect: our analysis frameworks, our protocols and our networks of authority.
It’s this rigor that gives our customers a lasting competitive edge.
