Keyword strategy Search engine optimization Digital marketing has become a necessity
8 must-have marketing tips for small businesses. If your digital marketing strategy isn’t what it should be, it’s time to fine-tune it.
#1. Start with an attractive, responsive website. Marketing tips
The website is the backbone of your company’s online presence. That’s why your digital marketing strategy needs to start with the right design. The design of your website says as much about your company as the content itself, and it’s important that it sends the right message.
Not only does your website need to be attractive and give the right first impression, it also needs to look good on any device. This means it has to be responsive and mobile-friendly.
#2. Make visibility a priority. Marketing tips
When looking for local businesses, most people turn to search engines like Google or Bing. When Internet users search for keywords relevant to your company, you need to make sure that it appears.
The two main ways to make your small business visible in search results are search engine optimization (SEO) and search advertising.
#3. Register now. Marketing tips
Local business directories are used by search engines in critical “near me” searches, as well as by apps, like Siri, to help consumers in their search for local businesses.
To make your business as visible as possible online, you need to make sure you’re listed in as many relevant business directories as possible. It’s also essential to ensure that your contact information is consistent.
#4. Build and maintain your online reputation. Marketing for small businesses
Today, most consumers trust reviews as much as personal recommendations from friends and family, making your online reputation an essential aspect of lead generation. Most people research local businesses by reading reviews.
If you have a lot of negative reviews, or – worse – no reviews at all, this can significantly damage your online reputation and undermine your ability to build trust with potential customers. Make generating and responding to notices an absolute priority.
The most effective digital marketing strategy is to be where your customers are, and in this day and age, that’s on social media. Social media management is something almost every small business can benefit from, but depending on the demographics of your customer base, it can be the most important element of your marketing efforts.
Best of all, creating profiles on the major social media platforms, including Facebook, Instagram, Snapchat, Pinterest and LinkedIn, is free.
#6. Feed your existing customers. Marketing for small businesses
Customer loyalty is worth its weight in gold, and it’s much, much cheaper to invest in nurturing your existing customers than targeting new ones. SMS marketing and email marketing are both phenomenal and remarkably affordable tools for building customer loyalty.
And, thanks to digital automation, keeping your name at the forefront of your customers’ minds doesn’t even have to take up much of your time.
#7. Re-target your visitors.
Retargeted ads only reach people who have already visited your website or interacted with your company on social media. They are used to track your engaged visitors and move them through the sales funnel.
With its high ROI potential, retargeting is one of the most profitable marketing tools at your disposal.
Did you know that YouTube is the second most popular search engine after Google? Video marketing is powerful, and at the heart of your video marketing strategy is your YouTube channel. The great thing about video marketing is that anyone can create one these days.
There are plenty of opportunities for small businesses to create their own videos, whether they’re video tutorials, product reviews or industry information.
