Best keyword ranking software
Using the best keyword ranking software will allow you to monitor the progress of your
your SEO campaign
and give you an idea of what you need to improve to outperform the competition.
But with so many ranking tracking programs on the market, which one should you use?
Let’s help each other.
Below you’ll find the best SEO ranking tracking software for those who want to take their business to the next level. We’ll talk about what these ranking tracking tools can do to help you, how much they cost and who they’re for.
The best tools for monitoring keyword rankings
Here are our recommendations for the best ranking tracking tools. Take a minute to see which one might be right for you. All these tools are discussed in detail in the next section.
Let’s take a closer look at all these ranking tracking tools to see what they’re good for.
1. SE Ranking
SE Ranking is our top choice for the best tool for tracking keyword
keyword ranking
. It balances affordability, functionality and ease of use.
SE ranking home page
It’s an all-in-one SEO tool, so you get much more than just a search engine rankings tracker when you create an account. You’ll also have access to a website audit tool, page checker, backlink tool, keyword research and other features to help you improve your overall SEO performance.
But when it comes to tracking the keyword rankings themselves, the feature lets you track results from Google, Yahoo, Bing and YouTube. You can specify the country, city or zip code whose results you wish to see. And you can track users on desktop or mobile devices.
In addition to
Google search results
SE Ranking also examines Google Maps results and Google Ads rankings. This can even go as far as checking your performance for SERP features such as code snippets and videos.
You can add up to five competitors and see how they perform on Google search and compare their results with yours.
What if you don’t know who your competitors are?
Then use the same tool to get an overview of the first 100 search results. This should give you an idea of who you’re up against.
SE Ranking offers a 14-day free trial for those of you who are interested.
Pricing: SE Ranking has a unique pricing structure. The amount you pay will depend on how often you want the tool to check your rankings, the length of your subscription period, the number of keywords to track and the plan you select. For example, if you only want to check the rankings every week, pay annually and select the cheapest package available (Optimum), you’ll pay $24.8 per month.
2. SERPWatcher by Mangools
SERPWatcher is part of Mangools’ suite of SEO tools, which includes KWFinder, SERPChecker, LinkMiner and SiteProfiler. Together, they help users stay on top of their online marketing campaigns.
SERPWatcher home page
This tool is incredibly simple and easy to configure. It’s an excellent choice for beginners who find other search engine ranking verification tools far too daunting. Mangools claims you can go from initial setup to keyword ranking review in just 30 seconds.
SERPWatcher offers other interesting features. For example, the performance index shows you your website ‘s organic traffic potential based on current keyword positions and search volumes.
SERPWatcher also lets you check rankings daily and show you SERP previews. And if it’s able to track important changes, you’ll receive an e-mail alert.
Use precise ranking tracking to see results by state, county, city or DMA region for mobile and desktop search results. You can then share the results with customers or other team members using an interactive report that you can send via a link.
Pricing: Basic ($49/month), Premium ($69/month) and Agency ($129/month). Save 40% by paying annually. There’s a 10-day free trial period.
3. Nightwatch
Nightwatch is one of the most cost-effective ranking tracking tools on this list, affordable for solopreneurs and small businesses, but equally feature-rich for agencies with multiple clients.
Nightwatch home page
Whether you’re looking to track your rankings locally or globally, Nightwatch lets you segment your keywords (such as branded, high-volume, targeted, etc.) to see how each one performs.
Keywords are tracked daily not only in Google, but also in other search engines such as YouTube, DuckDuckGo and Bing, on mobile and desktop. Nightwatch collects data from all SEO sources such as Google Analytics, Search Console and Keyword Planner.
Understand how you can make your site more visible by tracking your SERP placements in organic search, featured snippet, local pack and knowledge panel.
Nightwatch also features a reporting tool that can produce white-label reports (optimization and agency plans) and a site audit to help you monitor and optimize your on-page SEO.
Pricing: Three packages available: Starter $39/month, Optimize $99/month and Agence $369/month. Save up to 40% when you buy annual packages. All plans have a 14-day free trial.
4. SEMrush
SEMrush is undoubtedly the best digital marketing tool for
SEO professionals
. The most important content marketing tool
SEO
content marketing tool, including an excellent search engine ranking tracker.
SEMrush home page
The only drawback is that it has a premium pricing structure that makes this option more ideal for medium-sized and large companies.
Like any ranking verification tool, you can track your domain’s performance for your target keywords. However, you can also carry out a competitor analysis. And you can also use the rankings tracking tool to spot and correct cannibalization.
You can also track the volatility of the Baidu and Google SERPs based on daily ranking changes. This should give you an idea if there are any changes in Google’s algorithm. You’ll also see all the domains with the best organic visibility. You can also use this feature to see which of your competitors has the most keywords and paid traffic.
And remember, you get all these features on top of the best online marketing tools available today. So even if the plans are expensive, you get what you pay for.
Pricing: Pro ($119.95/month), Guru ($229.95/month) and Business ($449.95/month). Save 16% if billed annually. Customized pricing is available for companies requiring a flexible plan.
5.wincher
Wincher is one of the most affordable ranking tracking software packages available today. But don’t let the price fool you. It’s packed with features that let you monitor your keywords as effectively as other tools.
Wincher home page
It has a clear interface that lets you monitor your progress. You’ll see all the keywords you rank for, their position in the SERPs, traffic, volume and other relevant information.
You can also use it to monitor your competitors’ data. This helps you keep an eye on other sites in your niche.
The keyword research tool helps you find new words and phrases to target, so you have a better chance of success.
If local rankings are a priority, you’ll be pleased to know that Wincher supports over 100,000 locations in more than 40,000 cities. You can get rankings in 180 countries.
You’ll also have full API access so you can create your own integrations. With Wincher, you can create your own reports, detailed dashboards and documentation. You can also connect your account to Google Data Studio.
Other features include the ability to track multiple devices, organize and collaborate, and produce PDF reports.
Pricing: Starter (€24 per month; billed annually), Business (€49 per month; billed annually), Enterprise (€199 per month; billed annually)
6. Powersuite SEO
SEO Powersuite is unique in that it’s software you can download and install on your computer. Although you need an Internet connection to obtain data, you can view reports offline, making it ideal for people who can’t connect on the move.
SEO PowerSuite home page
It’s incredibly affordable, making it the right choice for an organization with many customers. It can track an unlimited number of keywords, but you’ll need to use a proxy to do so.
Powersuite sells four tools: SEO Spyglass, Website Auditor, LinkAssistant and Rank Tracker. We’ll concentrate on the last one.
Rank Tracker is easy to use. Once it’s set up, all you have to do is press a button and it will check Google to see if your pages have moved up or down in the search results. There’s even a graph showing your site’s progress over time.
It checks results from 327 search engines; lets you analyze up to 10 competitors; and displays your ranking in other areas such as images, videos and news. You can also check your ranking in different parts of the world.
There’s also a white-label function that lets you send professional grading reports to customers.
Pricing: Free, Professional ($149 per year) and Enterprise ($349 per year)
7. Advanced Web Ranking (AWR)
Advanced Web Ranking is the best ranking verification solution for some people, because that’s its sole purpose. Of course, it also features SEO reporting and competitor analysis. But there’s no denying that AWR’s bread and butter is tracking keyword positions on search engines.
Advanced Web ranking home page
AWR can obtain data from over 4,000 search engines, including Google, Yandex, Baidu, DuckDuckGo, YouTube and Amazon. And that’s for mobile and desktop rankings.
If your company is local, you can use the Local Ranking Tracker to refine search results to your country, city or state. You can even define the GPS coordinates you wish to track.
Best of all, you can get the results when you want them. If you need it immediately, no problem. You can also define reports at regular intervals: daily, weekly, fortnightly or monthly.
It also comes with integrations for Google Ads, Analytics and Search Console. This makes it easier to keep track of your progress. You’ll also get an idea of what’s dragging you down in the organic SERPs, and be able to solve those problems.
Pricing: Starter ($49/month), Pro ($99/month), Agency ($199/month) and Enterprise ($499/month). Save 10% by paying annually. It offers a free 30-day trial. No credit card required.
8. AccuRanker
AccuRanker claims to be the fastest and most accurate ranking tracker in the world. Whether this is true or not, it’s impressive that it gives you instant, on-demand ranking updates when you need them. As you may have noticed by now, this is not a feature offered by all ranking tracking tools.
But AccuRanker can do more than that.
The SERP history tool tells you which SERP features are driving traffic to your site, so you can think about your next move. In-depth analysis lets you segment and filter your data, which you can then share with your teammates.
AccuRanker supports third-party integration with digital marketing tools such as Google Search Console, Google Analytics, Google Sheets, Adobe Analytics, Google Data Studio and Databox.
You can add and manage unlimited domains. You can tag landing pages and organize large keyword data. Higher packages allow you to add as many users (or customers) as you like.
AccuRanker’s pricing is equally straightforward. There’s only one plan. You define the number of keywords you wish to track, and the price per month will increase or decrease. You are free to upgrade, downgrade or cancel your subscription at any time.
Price: 1,000 keywords ($109 per month). The price will change as you add more keywords. You save 10% if you pay annually.
9. Authority Labs
Authority Labs is a ranking tracking software with white-label capabilities, making it a solid choice for digital marketing agencies.
This tool can automate tracking of local and mobile rankings with daily reports. It can also retrieve those “(non-provided)” data that you would normally encounter in other ranking verification tools. All you have to do is supply the domains, keywords and locations you want Authority Labs to check, and it will take care of the rest.
Other benefits include competitor tracking, which gives you that all-important edge over other areas in your niche. You can also add an unlimited number of users. So you can create accounts for your teammates or customers.
Authority Labs also works with Google Data Studio (GDS). This means you can take the reports generated by Authority Labs and use them in your Data Studio reports.
You can create white-label reports by adding your company logo, colors and branding. You can also add search engine rankings, search volume and enriched extracts to your GDS reports. It’s also easier to merge your data with other Google properties such as Search Console and Google Ads.
Pricing: Plus ($49/month), Pro ($99/month), Pro Plus ($225/month) and Enterprise ($450/month). There’s a 14-day free trial. No credit card required.
10.serpstat
Serpstat is another all-in-one SEO tool with keyword tracking capabilities. So, if you need additional features such as keyword research, site audit, competitor analysis and backlink analysis in addition to a ranking tool, then SERPstat is not a bad choice.
Serpstat home page
But let’s focus on the SERPstat ranking tracking tool itself.
This can help you with organic and paid search results for your domain or your competitors. If you’re a major brand, you can consult your ranking all over the world. However, if you’re a small local business, you can also view search rankings for a specific region you define.
You can track your market share with analyzed keywords, and set up a calendar for daily, weekly or monthly reports.
Pricing: Lite ($69/month), Standard ($149/month), Advanced ($299/month) and Enterprise ($499/month). Save 20% when you sign up for annual billing. Larger companies can set up a customized plan.
11. Labrika
Labrika is more of a site audit tool. You can carry out a full SEO audit, technical audit, on-page SEO, keyword research and competitor analysis.
Labrika home page
However, it does have a good keyword tracking tool. You can check your site’s position for any location and any language. You can do this by country, city or region. You can even compare search positions in several regions at the same time.
You can download reports in XLS format to share with other members of your team. And you can get results for both mobile and desktop rankings.
Get unlimited projects for any shot you select.
Pricing: Lite ($19/month), Enterprise ($29/month), E-Commerce ($73/month) and Agency ($140/month). Save 20% when you subscribe to an annual plan.
12. Google Search Console
Google Search Console may be limited, but it’s absolutely free, making it a good choice for beginners.
Google Search Console home page
With it, you can see which search queries bring users to your site. You can also analyze clicks, impressions and, most importantly, your position in the SERPs.
You’ll also receive alerts if Google finds problems on your site. You can also optimize your site for AMP. mobile ergonomics and rich results.
Price: Free of charge
13. Whitespark local rank tracking
Whitespark Local Rank Tracker is a tool dedicated to tracking local search rankings. It’s ideal for companies who want to see how they perform in a specific region or community.
You can follow local packs, the local locator, maps and organic search results. You can even monitor multiple locations for specific zip codes.
There’s also a feature that lets you compare the data in your search results with those of your competitors. That way, you’ll have a better idea of where they’re outperforming you, so you can make adjustments to your strategy based on the data.
Pricing: Small Business ($25/month), Specialist ($50/month), Agency ($100/month) and Enterprise ($200/month). Save even more by switching from daily to weekly tracking and signing up for annual billing.
