Référencement : Boost Website Traffic in 11 Steps
Imagine a tool that lets you easily create, monitor and adapt your SEO plan. An ideal tool for knowing exactly what you need to do in terms of SEO to improve your website‘s ranking. Although Google hasn’t developed such a miracle tool, you can maximize your chances of success by following proven strategies. In this article, we’ll take you through 11 simple steps to boost your website’s SEO and achieve higher rankings on Google.
1. Don’t Waste Time Fixing What You Can’t Change
When organic traffic declines, there’s no need to worry too much about losing a few keywords in the rankings. A change in Google’s algorithm or stronger competition may be the cause. Slightly modifying a title or header can sometimes be enough to regain ground. Concentrate on small adjustments that have a measurable impact, but don’t get bogged down in details that can’t be corrected.
2. Expand Your SEO Plan
To better understand where opportunities lie, analyze data on your landing pages and the corresponding keywords. Use tools like Semrush or Google Search Console to discover long-tail expressions or pages that can be optimized. Review page performance on a regular basis, and be sure to create internal links to those that have the potential to rank higher.
3. Refresh Old Content
An old blog post or page can still attract traffic if the content is up-to-date and relevant. Update your old articles by adding new, relevant sections. For example, remove outdated information and replace it with more recent data, while adding relevant resources such as tools, videos and studies. This simple update can breathe new life into old content and improve its SEO.
4. Republish your content
In some cases, republishing old content can restore its visibility. If one of your articles has lost ranking over time, update and republish it, taking care to use relevant keywords in the URL and headers. Be sure to apply a 301 redirect if you modify the URL so as not to lose the authority accumulated by the old page.
5. Fix Broken Links, Search Engine Optimization
Broken links can harm the user experience and the signals sent to search engines. Use tools like Ahrefs to identify and repair these links. While fixing broken links won’t create an instant spike in traffic, it will strengthen the site’s structure, sending good signals to Google.
6. Search for new backlink opportunities
Backlinks play a major role in web page ranking. Identify sites that have recently removed or modified links pointing to your content and contact them to re-establish these links. Also create new backlinks by contacting sites potentially interested in your content. Tools such as Moz or Ahrefs can help you identify these opportunities.
7. Correct technical SEO problems
Technical problems such as unsecured pages (http instead of https) or 404 errors can be detrimental to your SEO. A regular audit using tools like Semrush will help you identify and correct these problems quickly.
8. Publish Eternal Content
Timeless content, such as how-to guides, FAQs, glossaries or studies, regularly attracts traffic. This type of content remains relevant over time and helps improve your site‘s visibility on long-tail searches. Develop content that answers your audience’s frequently asked questions to maintain an ongoing presence on search engines.
9. Use Video Transcripts for SEO
Adding a transcript below your videos allows your site to be better indexed for keywords related to the video content. Not only does this improve SEO, it also adds value to your page for visitors who prefer to read rather than watch a video. Search engines, like Google, love rich text content, which makes transcripts a major asset for SEO.
10. Search Engine Optimization Explore Your Untapped Resources
It’s common for companies to accumulate underused content. Review your internal documents, presentations or case studies that have never been published online. This type of content can be very beneficial for your SEO if it’s well optimized and published correctly. One of my clients, for example, published a quarter of his internal content, which led to a significant increase in organic traffic and leads.
11. Remove Content Access Barriers Referencing
If you have guides, white papers or other resources placed behind contact forms, consider making them directly accessible. This not only allows search engines to index this content, but also enhances the user experience, increasing the chances of conversions.
