At Koanthic we know a lot about
organic search
and people often ask us about the basics of SEO.
This article will provide an introduction and overview of
search engine optimization
(SEO), a mandatory marketing tactic if you want your website to be found via search engines like Google.
In this beginner’s guide to SEO, you’ll learn :
- What is
SEO
and why is it important? - Best practices in keyword research and targeting
- Best practices for
optimization
on the - Best practices in information architecture
- How to execute
marketing
and link building - Common technical SEO problems and best practices
- How to track and measure SEO results
- Additional SEO considerations (such as best practices for
mobile SEO
international and local)
By the time you reach the end of this guide, you’ll have a good understanding of what is meant by
search engine optimization
.
Why is it precious and important?
How to achieve excellent results in an ever-changing SEO environment.
What is SEO?
- What is SEO and why is it important?
You’ve probably heard of SEO, and if you haven’t already, you can get a definition from
Wikipedia
definition of the term.
Understanding that SEO is “the process that affects the visibility the visibility of a website or a web page in a search engine won’t help you answer some important questions, such as :
How can your site or your company’s site be optimized for search engines ?
How to increase the organic search visibility of your site, so that your content is easy to find.
How do you know how much time to devote to SEO?
How can you tell the difference between “good” SEO advice and “bad” or harmful SEO advice?
What’s probably interesting for you as a business owner or employee is how you can really benefit from SEO.
To help generate more relevant traffic, leads, sales and, ultimately, revenues and profits for your business. That’s what we’re going to focus on in this guide.
