Social media is the best way to connect with your audience
Social media marketing ideas to boost your local business Social media marketing is a problem for many local businesses.
Of the many digital marketing channels, social media marketing is the best option for connecting with your audience, but depending on your industry, it’s easier said than done. For many local businesses, such as plumbers, roofers, dentists, etc., it’s not always easy to know what to post and how to make that connection.
After all, it’s not as if people want to see images of clogged drains or overflowing gutters on Facebook, so how do you do it?
Not everything you post on social media has to be directly related to your business. Posting about events in your local community is a great way to create new connections with people while demonstrating your commitment to your community.
Right now, as we’re in the midst of the coronavirus pandemic, community is more important than ever. Post about events that allow members of your community to support each other, such as upcoming food drives for the local food bank, efforts to support local businesses, or fundraisers to support people who have lost their jobs.
To keep your finger on the pulse of your community, you need to keep a close eye on the local sports scene. Once local sporting events have resumed, posting information about local matches and players is a great way to connect with your local community. In the meantime, you can indicate how to support local teams and/or celebrate past successes.
Posting about educational initiatives is another great way to connect with your community and drive greater engagement on social media. Right now, this might be ideas on how to support teachers or even parents who are homeschooling their children for the first time.
You may not feel that your industry is all that exciting or well-suited to posting on social media, but there are plenty of other businesses in your community that are. Posting about other local businesses in your community (businesses you’re not competing with, of course) will help you show your support.
Image publications have a way of connecting with people that text publications don’t, and if you want to make that connection even stronger, publishing images of your local community is a great option.
People like to see images with landmarks they recognize, so post photos you’ve taken on social media with your branding.
We all need a little inspiration at a time like this. So inspirational quotes, images and videos are ideal for your social media marketing strategy right now. You can also opt for a lighter strategy by posting humorous videos or memes. In any case, make sure it fits in with your overall brand.
Regular posting is an essential aspect of an effective social media marketing strategy, but it’s only one aspect. It’s also important to respond to comments, encourage engagement and know how to use social media advertising to your advantage.
