Social media trends in 2023 We present the top 7 trends you can put on your radar as you work to build your brand’s digital presence.
Whether you’re looking to increase brand awareness, acquire new customers or generate conversions for your business, social media marketing is a tool that can help you do just that.
So what trends can you incorporate into your social media plan that can help you achieve your goals in 2022?
#1. Influencer marketing is here to stay
Influencer marketing involves working with influencers to market your products and/or services. For small businesses, working with giant influencers with millions of followers can be pointless. Instead, finding a “micro-influencer” with a niche related to your industry will generally lead to more conversions, as these people tend to have a more engaged audience.
You can also check if they’re local if that’s more relevant to your business. In any case, these digital creators can help you build credibility, confidence and connect with new audiences.
#2. Short content to win
Consumers are looking for small-scale content. You can maintain your brand’s voice and message objectives while delivering easy-to-digest ideas to your users. If you already produce long-form content, such as blogs or podcasts, simply break it down into micro-content and distribute it on your social channels.
Short video content, such as YouTube shorts, Instagram reels and TikToks, are particularly popular on social media.
#3. Sell on social networks
Meet your consumers where they are: on social media. Now you can turn your company profile into a central hub for promoting your brand and selling products.
By linking your online store to your social media accounts, you eliminate the steps users have to take to close a sale.
#4. Create a community
Social media have enabled people all over the world to connect on social causes. When a brand chooses to commit to a cause that resonates with its core consumers, it can create an online community of like-minded individuals who use their purchasing power to prove that the goal is important.
However, the organic construction of this community takes time. So what can you do to give yourself a boost?
Tip: combine this trend with trend #1 and tap into influencer communities. For example, if you own a vegan bakery and your brand is focused on cruelty-free, you can partner with a local vegan influencer who likely has an audience of like-minded people and tap into that community from there.
#5. Social media for the customer service
Social media have become the preferred place for consumers to share the good and bad times they’ve had with customer service. Business owners therefore need to be diligent in how they respond to customer comments, questions and feedback on this channel.
It may sound daunting, but in fact, 60% of marketers say that customer service via social media has increased the value of their business over the past year, according to Hootsuite’s Social Trends 2022 report.
Just make sure you have a defined process in place for approaching customer support to avoid being overwhelmed!
#6. User-generated content
Creating content for your social media pages can be a lot of work. Encouraging customers to share images or videos of themselves enjoying your product or service is an easy way to get content you can share back on your own feed.
What’s more, it also serves as social proof for your company, which potential prospects will appreciate.
#7. Paid advertising
We’re seeing more and more small businesses investing in paid advertising to achieve their goals. Not surprisingly, Facebook and Instagram have historically been the platforms of choice for advertising, but brands are starting to explore other social platforms like Snapchat and Pinterest.
Marketers are beginning to find success on these other networks, and research shows that consumers may actually be more receptive to advertising on these niche networks.
For example, a study by Kantar found that consumers considered TikTok’s ads to be more inspiring and enjoyable than those on other platforms.
