How to do SEO. While it’s important to have a well-designed website optimized for a solid user experience, it’s just as crucial that your website can be easily found online while maintaining high traffic. You can have the best website layout and content on the Internet, but it doesn’t mean much if you don’t implement the right tactics to attract visitors. In addition, it’s important to think about how to keep visitors interested and browsing your site for a longer period of time. In this article, we’re going to answer the question “how do I get people to find my website”. Then we’ll look at ways to increase your website traffic and conversion rates.
How to attract more visitors SEO
Search EngineOptimization (SEO) is a useful tool for driving traffic to your website that leaves little room for uncertainty about the success of your results. That’s why, when considering different tactics to get people to find your website, make SEO a top priority. SEO encompasses a handful of strategies you can exploit to increase traffic to your website:
Perform keyword research: Ahrefs, SEMrush and Moz are tools you can use to perform keyword research. These sites indicate the keywords used by competitors and the frequency with which people search for them. You can use these tools to take the guesswork out of what you think people are looking for online.
Optimize your site: You can optimize your website by filling in your metadata description, developing informative and attractive content and creating a good user experience, for example by ensuring that your site’s speed is optimal.
Use long-tail keywords: While you can find high-search-volume keywords to use to your advantage, in some cases this isn’t the best option. With high search volume keywords, your website may not rank as well if you use saturated keywords. That’s why it’s important to incorporate long-tail keywords into your SEO. Long-tail keywords can be easier to rank for, and they can bring in more relevant traffic because they’re more specific.
Using SEO techniques will increase traffic to your website by satisfying Google‘s formula. Gather a few keywords or phrases that relate to your content. Sprinkle them into your title, descriptions, Meta tags and content if you like. Try to imagine what visitors would type into the search bar to find your site on Google, and adapt accordingly using keyword research tools. If you need further help with this specific tip, click here to learn how to optimize a website for multiple keywords or phrases.
Advertise on social media search engine optimization
The next step is to open accounts for your website, if you don’t already have one. These days, people share content on every possible platform. Be sure to add links to your website in all your posts, and highlight important pages or content on the homepage of your social media accounts.
Consider your target audience when creating accounts and publishing information, and this tip will immediately improve your traffic. You can even pay to advertise on these platforms to target certain users. Have you noticed that when you search for “dogs for sale” on Google, Facebook displays pet-related ads in the right-hand sidebar? Each platform offers a unique strategy for reaching your users, but this can be costly. Social media platforms include, but are not limited to: Facebook, Instagram, TikTok, Twitter, LinkedIn and Reddit.
When it comes to managing your social media platforms, here are some useful tips to follow:
Engage with your followers. Ask questions, organize polls and conduct surveys.
Gather feedback. As you get feedback from your followers, you can better fine-tune your marketing strategy and overall online presence.
Maintain trust and credibility. Keep your social media platforms on a par with those of your competitors, and provide useful, relevant content. The more you know and understand your audience, the more you can meet their needs and earn their trust.
Web referencing incentives
People respond positively to gifts, promotions, offers and free resources or items. By offering something to your users, you attract more of them. Your traffic will also increase when another popular website advertises your promotion. Some websites compile websites that offer gifts for this particular reason. In today’s economy, people are always trying to save money or get what they want for free. It doesn’t have to be a tangible item or free money; it can be something educational. If users see that a dog training company is offering $10 off an initial dog training consultation, they’re more likely to take the bait, and its website traffic may improve. Include these offers in the website description and share them on social media accounts too.
Word of mouth
Start by telling all your friends and family about your website. They can help spread the word about your site like wildfire. In-person promotion is a personalized way to let others know about your website, and to articulate your goals for your business and online presence. If people know what you have to offer, they’re generally more likely to be interested. Try creating new business cards to hand out with the website title prominently displayed. If you’ve opened a dog training website, encourage people to subscribe to your newsletters to learn more. Drop off newly-created cards at veterinary hospitals, dog daycare centers and/or animal shelters. Information conveyed in person is much more likely to be assimilated, especially if you give people something tangible to remember.
How to increase your conversion rate
Refresh your content
If you want online visitors to stay on your website to achieve a goal, you need to attract those with the same intention. What’s more, as times change and your business evolves, your website content may not have the luster it once had, and Google knows this all too well. That’s why updating content is a ranking factor in Google’s eyes. Content plays a crucial role in earning a customer’s trust. With useful and informative content, you can be more easily perceived as an industry leader in your respective field.
Get a mobile-friendly website
Many users access websites on their smartphones, so it’s essential to have a mobile-friendly website. Everything has to work and look seamless, otherwise you’ll drive away visitors who click on your site. If you’re trying to acquire more subscribers or sell merchandise, your call to action should be visible right from the home page. Going to a physical location and buying goods could be the goal of your website and improved conversion rate. If you have an office or location associated with the website, places like your Yelp page and Google My Business profile also need to be clear if you want users to introduce themselves in person.
Ask for comments
There are many ways to get feedback to improve your website’s conversion rates. You can survey visitors to your website using a question-and-answer pop-up window. This can reveal the demographic characteristics of the people who visit your website, and the reasons why they did or did not make a purchase or interact with your website. Don’t constantly bombard your website visitors with marketing techniques like pop-ups. Be subtle and polite – you can do this by setting one timer per user. If they remain on the page for more than two to five minutes, program an automatic survey to be displayed. You can also pay people to test and review your website and its content, instead of interviewing random users. It’s worth calling in the professionals to test your website and track traffic with Google Analytics. Feedback is the only way to refine what your audience really wants to see from a company.
Email marketing is another easy way to get feedback from customers. You can send surveys, polls and questionnaires to your e-mail lists to obtain valuable information about the type of content or questions your customers would like to explore further. This can also be useful for creating more relevant content for your website in the future.
Affiliate marketing
If you have the financial means, it’s also possible to pay other websites to advertise your company or product. Affiliate marketing has become increasingly popular, especially on social media platforms. When you fund another site or a well-known personality to promote you, people are actively looking for that specific product or interaction. For example, if Bill Gates promotes your dog toy, people will instantly search for that same toy on your website, dramatically improving your conversion rate.
These tips and tricks can help local businesses, blogs and companies. Attracting more users helps to achieve the main objective, which is to direct and guide the user in the right direction. When your users are satisfied, you’ll be happier with your website’s results.
Manta can help you gain ground
SEO and other marketing strategies, such as mobile optimization and email marketing, can seem overwhelming for some business owners. What’s more, the delicate balance between using short and long keywords on your website can be time-consuming, but can be the most effective way of getting visitors. Manta’s team of digital marketing experts know how to properly execute critical digital marketing and SEO strategies to help your site rank high on search engines so your site gets found online. Manta will customize a digital marketing and SEO plan to meet your needs and those of your company. Check out the Local SEO Ultimate Guide for small business owners to get started. Contact us to see how you can benefit from Manta’s small business SEO services today!
