Organic SEO On-page optimization
Once you have your list of keywords, the next step is to implement your
keywords in the content of your site. Each page of your site should target a main term and a “basket” of related terms. In its preview of the perfectly optimized page,
Koanthic Semantic offers a nice visual of what a well (or perfectly) optimized page looks like.
While Google is striving to better understand the real meaning of a page and to minimize (and even punish) the aggressive and manipulative use of
including the term (and related terms) you wish to rank for in your pages is always valuable. And the single most effective place to place your keyword is in the title tag of your page.
The title tag tag is not the main title of your page. The title you see on the page is usually an HTML H1 element (or possibly H2). The title tag is what you see at the very top of your browser, and is filled in by your page’s source code in a meta tag.
The length of a title tag that Google will display will vary (it’s based on pixels, not the number of characters), but in general, 55 to 60 characters is a good rule of thumb here.
If possible, you should work on your main keyword and if you can do so naturally and convincingly, add related modifiers around this term too.
Keep in mind though: the title tag is often what a searcher will see in the search results for your page. This is the “title” in the organic organic search results
So you also need to take into account the degree of clickability of your title tag.