How to create more effective CTAs if your visitors convert or bounce back
How to create more effective CTAs. Your call to action (CTA) is the main driver of conversions on your website or landing page.
Suffice to say, it’s important to have a good CTA.
7 tips for creating better CTAs | How to create more effective CTAs
#1. Know why people come to your site website.
The key to an effective CTA is to offer your visitors something they can’t resist. But to do that, you first need to know what they want – in other words, why they came to your website in the first place.
If visitors to your site are looking for information, offer a free download in exchange for their e-mail address. If they’re looking for discounts and bargains, highlight ways to save.
#2. Make your CTA the most important part of the page.
Your CTA should be at the heart of your website. It should never be hidden or drowned in clutter. In other words, it must be impossible to miss.
Use plenty of white space around your CTA to make it clear and easy to see. It’s also a good idea to use a brighter color for your CTA to make it stand out.
Your CTA should be integrated into the content of your page as much as possible.
In addition to making your CTA stand out, make visible and easily accessible any necessary information your customers may need to take action. For example, local businesses need to ensure that their address and phone number are easy to find on every page.
#3. Don’t be too long-winded.
The most effective CTAs are short and to the point.
In an effective CTA, you don’t ask your customer what they want to do, you tell them what they need to do. Look at the difference between saying and asking:
“Are you looking to save more on your monthly energy bills? Request your free quote today to find out how much you can save with solar panels.
vs.
“Save more every month with solar energy! Get your free quote today”.
Bonus tip: Don’t use the word “submit” in your CTA button. It can harm conversions. Instead, choose a positive term that implies a benefit, such as “save”, “free”, “get” or “learn”.
#4. Highlight your CTA with directional signs.
It’s imperative that your CTA stands out on your page, and a great way to do this is to indicate it literally with directional cues.
It can be as obvious as an arrow pointing to your CTA, or as subtle as the image of a person looking at your CTA. In all cases, this can lead to a sharp increase in conversion rates.
#5. Support your CTA with social proof.
It takes a lot of trust for someone to work with a local online business they don’t know, or buy a product from an unknown online source. Anything you can do to build trust will help improve your conversion rate.
Visitors won’t always trust what you say about your products or services, but they will trust what your customers have to say. Include trust elements, such as reviews and testimonials, close to your CTA to give your visitors the boost they need to convert.
#6. Make sure the message matches.
When driving traffic to a landing page from an ad, your message needs to be consistent throughout. In other words, the incentives, offer, word choice and tone of your ad content must all match the content of your landing page.
Instead, send your visitors to a landing page that matches the ad’s message.
#7. Test your CTA.
If there’s one element of your website that could benefit from a little A/B testing, it’s your CTA. Chances are you won’t get your CTA exactly right first time, and you’d be surprised at the difference something as simple as word choice or color can make in the effectiveness of your CTA.
Modify your CTA and regularly test different variations of it to find the right option.
