It’s important to understand that not all traffic is created equal.
Here are 8 ways to get quality traffic to your website.You’ve spent hours creating the website of your dreams, you’ve followed all the best practices and now all you have to do is launch your site and wait for the visitors to pour in, right? Err, not quite. Every website needs traffic. Without it, there’s really no point in having a website.
Attracting traffic to your website is important, but ultimately you want your website visitors to become leads and customers. To get conversions, you need to direct the right kind of traffic to your website.
The two main ways to attract traffic to your website are paid advertising and organic content marketing.
Paid advertising strategies to drive quality traffic to your website
#1. Launch brand search ads
Search engine advertising is an effective way of reaching people who are actively searching for keywords related to your products or services, but it can also be used to reach people who are specifically looking for your brand.
By running branded search ads, you can occupy more space on the search engine results page (SERP) and better control your brand message.
#2. Launch ads for retargeting
Not everyone who lands on your website is ready to make a purchase or book a service the first time they’re exposed to your message, even if it’s a quality lead. In fact, most of them will visit your site several times before converting.
By running retargeting ads (also known as remarketing ads), you can reintroduce your message to prospects who have already landed on your website without converting. As retargeting ads only target people who have already responded positively to your message in the past, they tend to have a higher conversion rate than other types of campaign.
When someone searches for keywords related to your business, you need to make sure you appear. For example, if you own a hair salon, you could include relevant keywords such as “men’s haircut”, “hair color”, etc. in your search campaign.
Run ads for more specific, longer keywords to get the best value for money, and limit your ads to people in your area if you’re based locally. Going back to the hair salon example, it might look like “best hair salon in Toronto” or “affordable wedding hairdressers”.
#4. Post ads on social platforms
Social media aren’t just for socializing. They have become one of the main places where people go when they want to find new brands or products. What’s more, this is where people spend most of their time online these days.
Running ads on Facebook, Instagram and other popular social media platforms with your audience is a great way to get your name out there and build brand awareness. Don’t forget to define the call to action to encourage website visitors. You can also make the most of your social media advertising budget by targeting users based on their demographics, such as age, location, interests, etc.
Organic strategies to drive quality traffic to your website
#5. Create quality content to share on social media
Having an active presence on social media platforms that are popular with your customers is incredibly important these days. Posting regularly on your timelines shows you’re active and helps you build strong links with people in your community. Make sure you have a link to your website on your profile so people can easily visit it.
The great thing about posting on social media is that it’s free! And every time someone likes, shares or comments on your posts, more and more people are likely to see them. You can also increase your visibility by adding hashtags to your posts.
Pro tip: if you have a sufficient budget, consider boosting your publications. Boosting allows your posts to be seen by a much wider audience.
#6. Launch a monthly e-mail marketing campaign
High-quality website traffic is not necessarily new traffic. In fact, some of your best customers won’t be new customers at all. It’s your existing, loyal customers who are likely to spend more money and tell others about your brand.
Email marketing helps you stay top of mind with existing customers, while helping you turn prospects into customers. Sending a monthly e-mail will ensure that your brand is the first thing your prospects and customers think of when they need your services or products.
#7. Create content for your website or blog
When someone searches for keywords related to your brand, services or products, you need to make sure that your website appears on the first page of search results.
You also want to take up as much space as possible on this page. Creating keyword-rich content for your website and blog will help your site rank for your brand’s top keywords. The best part is that every organic click you get is totally free.
Pro tip: when you run paid ads alongside your organic content marketing efforts, it can help you achieve higher organic rankings.
#8. Create a sales profile Google
Ranking for proximity searches is the first step in an effective local marketing strategy. To rank well on Google Maps and in local searches, you need an optimized and active Google Business profile.
Too often, local businesses create a great Google business profile that they never touch again. You’ll get much better results if you stay active and publish regularly on your Google Business profile.
It’s the perfect place to post updates about your business and answer common questions from potential customers.