Common myths about social media management From brand recognition to connecting with your community, social media management can do a lot for small businesses. However, not all social media management strategies are created equal.
Unfortunately, there are several common myths that can lead you down the wrong path.
Myth no. 1.
Anyone with time can manage your social presence.
While most companies know enough about social media to know that it’s important, many don’t devote the necessary resources to it, leaving social media management to whoever has time that week.
The truth is, for social media management to be effective, it has to be managed by the right person.
This can be excessively difficult for companies that don’t have the resources to hire an in-house social media manager. Fortunately, Koantjhc makes it affordable to work with an experienced and talented social media manager.
Myth 2.
Scheduling your publications is the only possible solution.
Planning your social media posts can help you stay on track, especially if you post recurring hashtags every week. But while a social media program can be beneficial, it leaves little room for spontaneity.
Being in the moment is key to success on social media, and every time you post a message, you want it to be timely and relevant.
You can get the best of both worlds by creating a schedule with some leeway.
Myth no. 3.
Video marketing is just a trend.
Many companies mistakenly believe that video is a trend that will eventually fade away. But the truth is, with over 100 million hours of video content viewed every day on social media, video marketing is only getting stronger.
Want to start making the most of your social media management strategy with video? Find out how Koanthic can help you.
Myth no. 4.
Creating content is the key to success on social media.
Content creation is one of the most important aspects of social media management, but let’s be clear: it’s not the only thing that counts on social media, and it’s not the only thing you need to do if you want to succeed.
Engagement is a key element of any successful social media management strategy. The more your followers like, share and comment on your content, the more people will see it. And when your users engage with your content on social networks, you need to keep the conversation going.
Myth no. 5.
here’s no need to advertise on social media.
Social media management is a great tool for many small businesses, as it’s one of the few free digital marketing channels. There’s so much you can do without ever having to spend a cent; however, that doesn’t mean you never need to spend money on social media.
Social media advertising has become an effective way of spreading your brand on social media. What’s more, with the ability to target your advertising to a specific audience, you’ ll be able to create more relevant – and therefore more effective – ads.
