moteurs de recherche

Search engine optimization

Keyword strategy SEOOptimization ofsearch engines

At Koanthic we know a lot about organic SEO, and people often ask us about the basics.

This article will therefore provide an introduction and overview of search engineoptimization (SEO), a mandatory marketing tactic if you want your website to be found via search engines like Google.

In this beginner’s guide to SEO, you’ll learn :

  • What is SEO and why is it important?
  • Best practices in keyword research and targeting
  • On-page optimization best practices
  • Best practices in information architecture
  • How to execute content marketing and link building
  • Common technical SEO problems and best practices
  • How to track and measure SEO results
  • Additional SEO considerations (such as mobile, international and local SEO best practices)

By the time you reach the end of this guide, you’ll have a good understanding of what search engine optimization is all about. Why is it valuable and important? How to achieve excellent results in an ever-changing SEO environment.

  1. What is SEO and why is it important?

You’ve probably heard of SEO, and if you haven’t already, you can get a quick Wikipedia definition of the term.

Understanding that SEO is “the process that affects the visibility of a website or web page in a search engine won’t help you answer some important questions such as:

How can your site or your company’s site be optimized for search engines?

How to increase the organic search visibility of your site, so that your content is easy to find.

How do you know how much time to devote to SEO?

How can you tell the difference between “good” SEO advice and “bad” or harmful SEO advice?

What’s probably of interest to you as a business owner or employee is how you can actually leverage SEO to help generate more relevant traffic, leads, sales and, ultimately, revenue and profits for your business. That’s what we’re going to focus on in this guide.


Thanks for reading, see you at the next blog!

If you have any questions or would like a quote, please contact us by e-mail at or at 418-455-2259.