Keyword strategyKeyword strategy Automatically generated resources advertising assets
Google automatically create 1 advertising asset. Some advertisers have access to a feature that allows Google to create RSA assets from your website, landing pages or existing keywords.
The feature uses creative content from the following sources:
- Landing page
- Relevant web pages
- Existing text ads in the same ad group
- Keywords in the same ad group
- How automatically created resources work
If you have access to this new feature, you’ll ask Google to generate resources from eligible sources, based on their relevance and expected performance.
These resources can take the form of whole sentences, expressions or paraphrases, while preserving the original meaning. The resources generated are added to the pool of eligible resources for your Reactive Search Ad (RSA).
When your ad is ready to be served for a request, the system consults the pool of eligible resources (supplied by the advertiser and created automatically) and selects the resources expected to perform best.
Advertisers can view the performance of their automatically created assets by accessing the “Reports” section of their advertising account.
Report on assets advertising assets
You can see which assets are used in RSAs by navigating to “Asset report” from the ad level to “View asset details” and displaying all assets used.
You can use the “source” column to distinguish between assets created automatically and assets created by advertisers. Automatically created resources will display printouts and performance evaluations.
In the channel-level resource report, automatically created resources are visible in the same way as advertiser-supplied resources.
Combination ratio advertising assets
The actual combinations and ads served can be viewed by going to “combination report” and viewing all the ads served.
Refusal option.
You can choose not to use auto-generated resources by going to your Google Ads account, accessing the Settings page, clicking on Auto-generated resources, then selecting
Find out more.
To find out more about automatically generated resources, please consult the Google help documentation.
Why should we care?
As with any new feature, test, test, test. If you have access to the beta version and wish to use automatically generated resources, make sure this option is checked in your account. Keep a close eye on ads and performance.
If you have access to the beta version and are not interested in using automaticallySearch Engine Optimization (SEO) Quebec generated resources, make sure this option is checked.
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