When the Google Search algorithm is updated, is it deployed in all countries simultaneously, or not? Although this question has a complex answer, John Mueller discusses the process of deploying algorithmic updates and gives some valuable insights into this process!
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Search Console authorizes administrators
In concrete terms, Search Console allows website administrators to check the frequency with which Google’s crawlers index their website. It also provides them with daily information on the keywords that led to a visit to their site. Going even further, Google Search Console helps website administrators produce a robots.txt file, suggests HTML enhancements and more. It’s a powerful and essential tool for anyone wishing to optimize their web presence.
A Search Console API can be used to retrieve search data on a massive scale, enabling very detailed analyses to be carried out and cross-referenced with other sources. This type of resource is very useful for building the most relevant SEO strategy possible.
The tool is also designed to help webmasters
The tool is also designed to help webmasters better understand the constraints of the smartphone. The AMP and mobile ergonomics tabs help him spot errors and openly push him to access new, lighter technologies on mobile. The Search Console’s missions are expanding: the tool is dedicated to performance monitoring and error detection, and acts as a link between the search engine’s expectations and the work of the technical and SEO teams on the site.
What information does Google Search Console contain?
For the American company, this tool acts as an interface between websites and the search engine. Several types of information can be found on the platform, enabling a webmaster to get a fairly accurate idea of the health of his site and how it is perceived by the search engine. The interface evolves and is regularly enriched as Google updates it. Here is the main information available on the new Search Console:
Search: several filters allow you to evaluate your site’s visibility, URL by URL, in the Google SERPs. The most important data concerns the number of impressions, the average position of URLs in the results pages, the CTR and the number of clicks from the results pages. This information can be viewed by page, by keyword, by country, etc.
Netlinking and internal linking: the external links received by the site and the distribution of internal links are detailed, with the possibility of highlighting pages that don’t receive enough internal links.
Technical site performance: page loading speed as perceived by crawlers is indicated in the tool. A webmaster can find out if the search engine detects a problem. Avenues for improvement are suggested when certain indices are not optimal.
Bugs: when the crawler detects an error in opening pages for crawling or in setting up structured data, for example, notifications are automatically sent to alert the webmaster.
Direct exchanges with the engine: webmaster request for robots to pass over a URL, or notification by the engine of a manual penalty, etc.
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