For a real estate agent, the sales funnel is much longer!
A real estate agent gains leads with dynamic retargeting ads.
The digital marketing of a real estate agent is not quite like the digital marketing of a typical business operating online, such as an e-commerce store. For an e-commerce store, it’s easy to see the effectiveness of advertising and other marketing channels, because the results are almost immediate.
Since ads don’t lead to immediate sales for real estate agents, the results of any campaign can be difficult to track. But with Koanthic’s help, one real estate agent saw just how effective dynamic retargeting ads can be.
Retargeting ads are only seen by people who have visited your website or used your mobile app in the past, and with dynamic retargeting, the ads they see contain products or services they’ve previously visited.
Retargeting is an effective strategy for real estate agents, as it keeps relevant information top of mind for people looking to buy or sell a home.
This strategy yielded spectacular results for this real estate agent. We compared the three-month period before the start of dynamic retargeting with the three-month period after the start of retargeting, and saw a staggering 455% increase in conversions, as well as a 66.36% decrease in cost per conversion.
This increase in conversions and decrease in cost can be attributed almost entirely to the adoption of this dynamic retargeting strategy, as the company went from 0 to 143 retargeting leads! By displaying a carousel of constantly updated ads, this real estate agent kept up-to-date content in front of his potential customers.
How did they do it?
Before dynamic retargeting ads could be implemented, the agent’s Facebook page had to have at least 2,000 likes. The first step towards success was therefore to get likes by launching engagement campaigns. This ensures that, when ads are displayed, consumers only see the current properties presented by the agent.
When it comes to digital marketing, there’s no one-size-fits-all approach, and it’s cases like this that show how important it is to develop a marketing strategy based on your unique needs.