Google Search comprises many incredibly complex and interconnected systems. Small changes on one side can have a surprisingly visible effect. In this episode of Ask Googlebot, John Mueller talks about what causes Search Console graphs to fluctuate (even if there are no changes to the site). Are small fluctuations completely normal? Are large peaks indicative of a trend you should be following? Watch this video to find out!
Literature review on Google Search traffic declines → https://goo.gle/3lFnURH
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