Search engine optimization

Search engine optimization

The higher your company’s ranking in
search results
the more likely people are to visit your website. Search EngineOptimization (SEO ) is about making sure that search engines surface your site when people search for questions or terms related to your business.

Search engines

Search engineoptimization, more commonly known as SEO, is the technical term used to configure your website so that search engines like Google can easily understand everything on it, and then show it in search results when relevant.


Every time someone types a question or terms into a search bar, the search engine they’re using ranks all the websites they know according to their relevance to that search.

Sort results

There are thousands of factors that search engines use to classify results – and even the experts in referencing don’t know them all, no matter what they might promise – but these are some of the key factors: whether your website contains search-relevant content.

If your site loads quickly and efficiently; if your website has a good reputation (i.e. do other websites
and linking to it); and whether users spend time on it once they’ve arrived at your site.

Websites that the search engine deems most useful to the searcher appear first. If your website is relevant, it will probably appear somewhere in the search results, but taking the time to optimize it from a search engine perspective will help it rank higher.

Your referencing

The better your
the better your ranking in search results. As you probably know, most people don’t go beyond the first few lists or pages when they’re looking for something.

So, by making the effort to rank higher for relevant searches, more people will see your site when they search(Search Engine Optimization). This translates into more website visits, more engagement and, all going well, more sales too.

Thanks for reading, see you at the next blog!

If you have any questions or would like a quote, please contact us by e-mail at or at 418-455-2259.