Every company needs digital marketing
What to do with your digital marketing budget. Référencement commerce électroniqueRéférencementDe Web Sur Google Ville QuebecRéférencementProfessionnel Quebec
These days, people go online for everything from shopping to finding local businesses. That means every small business needs an online presence, and to establish that presence, every business needs digital marketing.
Small businesses generally don’t have an unlimited budget for digital marketing, nor infinite time to devote to their marketing efforts. All the more reason to know which marketing channels to devote your time, energy and budget to.
SEO (search engine optimization)
You can spend a lot of money building the most beautiful website in the world, but it’s no use if no one sees it. The fact is, most people don’t look beyond the first few organic search engine listings, which means your website’s organic visibility can absolutely make or break your online success. To rank among the top positions in organic search results, you need an SEO strategy.
SEO sounds a lot more complicated than it is. There are many things you can do technically to improve your organic rankings, but ultimately, the three most important aspects of an SEO strategy are keyword research, content and link building.
Ads
Mastering SEO will help your business gain visibility in organic search results, but it’s not an accelerated strategy, and your website won’t gain organic visibility overnight. Until your SEO strategy starts to pay off, you can – and should – boost your visibility through advertising.
Digital advertising is incredibly powerful and cost-effective, mainly because of the way you can target your campaigns. Traditional forms of advertising are about getting your name in front of as many people as possible, but digital advertising is about getting your name in front of consumers who are already most interested in what you have to offer.
You can also personalize your message based on all kinds of demographics and metrics, including age, gender, search history and even previous purchases, allowing you to make the most of every advertising dollar.
Social media marketing
The first rule of digital marketing is that you have to be where the people are, and these days, the people are on social media. And what makes social media marketing unique from many other digital marketing channels is that it’s ideal not only for extending your reach, but also for building deeper connections with your existing customers.
Online reputation management
What a company says about itself is not as important as what its customers say about it. A company’s online reputation is often the first impression a potential customer will have of that company, and it’s extremely important that you make the right impression.
To have a good online reputation, it’s not enough to provide excellent products or services and focus on customer service. An effective online reputation management strategy involves actively managing your listings, encouraging customers to leave reviews, responding to those reviews, and so on.
E-mail marketing
Most of the digital marketing channels we’ve covered so far have been about increasing visibility, but e-mail marketing is a little different, as it’s all about building a more loyal customer base. E-mail marketing is also an excellent choice because it’s affordable and can be customized for your audience, allowing you to tailor content to different target groups.
Your digital marketing budget can be used in many different places, and the strategy that works best for you depends on your individual needs and objectives, but these channels are a great place to start.
If you have questions about how to make the most of your marketing budget, or are looking for help designing an effective digital marketing strategy for your business, visit Koanthic to learn more about how Koanthic can help you today.
Thanks for reading, see you next time. blog! If you have any questions or would like a quote, please contact us by e-mail at [email protected] or at 418-455-2259.
