Natural referencing. Why is GZIP compression reported as a referencing problem?
What is GZIP compression?
GZIP compression is a way of compressing files so that they can be transferred more quickly. GZIP compression means your web pages load faster for website users.
The server sends the compressed file to the user’s browser, which then downloads and decompresses it. Compression reduces file size by up to 90%, so that pages load faster and require less data. This, in turn, equates to a better user experience and higher search engine rankings.
How to solve the problem when it is highlighted
GZIP compression is activated differently depending on the type of server you use. One of the most common solutions is to add code to the .htaccess file on your web server. You can find standard GZIP configurations for popular servers here in GitHub.
Once activated, GZIP compression will be detected during the next crawl and you’ll see your SEO score improve accordingly.
Why does Koanthic sometimes report this problem when other services don’t?
Koanthic’s GZIP compression controls use Google PageSpeed (Lighthouse) data. If PageSpeed finds resources on your site that are not compressed, then Koanthic will flag this as a problem.
When you correct the problem displayed by PageSpeed and explore your site again, you should no longer see it reported in our SEO module.
In some cases, Google does not report text compression problems, even though there are still files that can be compressed. They state: “If the original size of a response is less than 1.4 Kb, or if the potential compression savings are less than 10% of the original size, Lighthouse does not report this response in the results.
“In other words, a site can “pass” the compression test threshold.
threshold, but we still flag it as a problem. In this box, you can still locate the problem by examining the text compression results displayed in Google PageSpeed.
You can find out more about the PageSpeed tool and analyze a specific page on the Google PageSpeed Insights page.