How to improve your online presence: Tips for small businesses. - Web referencing

The basics of on-page SEO

The important elements of on-page SEO

The basics of on-page SEO Just because you create a new page on your website doesn’t mean visitors will come automatically.

To get visitors to your new page, it first has to be visible, which means you have to make sure it ranks well on Google and other search engines. This is done through on-page search engine optimization (SEO).

The basics of on-page SEO
The basics of on-page SEO

Title tag SEO basics

It’s easy to overlook a page’s title tag, as it’s not really visible from the front of the page. Yet this is an essential aspect of on-page SEO, as it’s what gives web users the first impression of your page in the SERPs (search engine results pages).

Title tags have several functions. They can be used to tell Google which keywords are relevant to your page, and it’s these that encourage search engine users to actually visit your website.

If your page’s click-through rate needs a little boost, start by modifying your title tags.

Meta description SEO basics

ike the title tag, you won’t see the meta-description on your site’s home page, but search engine users will see it in the SERPs, below the title tag.

Your meta description gives visitors an idea of what they’ll find on your page. If you leave the default meta-description as it is, it will simply be the first few lines of text. But if you personalize your meta-description and include a call to action, it can be very effective in driving visitors to your page.

To be clear, optimizing your meta-description won’t improve your website’s ranking, but it will have an impact on the page’s clickability and, consequently, on the number of people who visit it.

Basic SEO headers

Headings are used to help Google distinguish headings and subheadings from other types of text, such as paragraphs. Not only is it important to optimize headers with your most important keywords, but headers are also an important element in terms of readability.

When you divide your content using headers, your page is easier to read and more pleasing to the eye. You’ll also provide Google and other search engines with more context on your page.

Basic SEO images

Images are important for the convertibility of a page, but when properly optimized, they can also be an important aspect of SEO.

The first part of image optimization involves resizing and compressing images. If you skip this step, you risk slowing down your website with bulky, cumbersome images, which will have a definite impact on your organic rankings.

The other aspect of image optimization is to customize alt image tags with descriptive, keyword-rich tags. Alt Image tags inform search engines about the images on your page, and are also read by visually impaired visitors using reading tools.


Content is one of the most important aspects of on-page SEO and SEO in general, as it is one of the three main ranking factors on Google.

Not all content is created equal, especially when it comes to SEO. Google wants to deliver the best content to its users. To classify content, it takes into account three main elements: expertise, authority and reliability.

When creating content for your website, write with expertise, authority and trustworthiness in mind, and be sure to include your target keywords throughout your content. The key to using keywords effectively is to use them naturally. Never include unnatural keywords in your content. This will only make your content heavier, and could even harm your ranking in the end.

Thanks for reading, see you at the next blog!

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